★ PremiumAnanya Rao · 2026-08-07 · 9 min read
Pricing Psychology: The Masterclass
Anchoring, decoys, and the ₹9 ending — the psychological toolkit behind every pricing page you've ever seen.
Every pricing page you've ever seen was designed to steer you — and once you know the tricks, you can't unsee them. Let's talk about why pricing pages look the way they do.
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